Marketing for Artists

'Artists often have a hard time getting their art work out there and appreciated. And it's not because it's not good work. It could be amazing work. But it's because you don't have the marketing or communication skills to let people know what you are doing.' - Evan Carmicheal, entrepreneurial advisor, on 'How to Promote Your Book Without Spending Money'

'The fact is, if there wasn't marketing, the world wouldn't go around...It's the marketing first, and then being good at what you do.' - Marshall Wayne, film maker, on 'Garth Brooks and James Patterson Used Marketing to Become Famous'

'Guerilla Marketing for Artistes' is one-day workshop designed to give artistes the power to amplify and control their market appeal, whether they seek such appeal for commercial reasons or private goals.

Good for: Writers (of any genre), musicians, thespians, professional marketers, PR practioners, other artists

Venue: 7th Flr, Norwich Union Towers, Nairobi City (CBD)

Limited places available: 25 pax

Cost: Kshs 1000/=

Date: Saturday, February 25th, 2017

Enquiries: E-mail

In this workshop, you will learn about:

• Marketing Basics

• Frontal Assault - The News Release

• Artistes in Marketing - Tales From the Battlefield

• Network Marketing – Forging Strategic Alliances!

• Branding

• E-mail Marketing - The Stealth Weapon!

• ‘NicheCraft’

• Publicity vs Advertising

• Content Marketing

• Navigating the Modern Technological Terrain

....Among other tactics

A CD containing:

• J. Conrad Levinson’s ‘200 Marketing Weapons’

• Selected videos on marketing and writing

• 'CHANGING KENYA'S LITERARY LANDSCAPE (2012 Onwards)': A highly acclaimed research e-paper to give you the intelligence information you need before storming the entertainment scene!


'This guy has sat down and simplified the life of every one considering making a living from writing in Kenya. Even maybe the world.' - Journalist James Murua, 'Alexander Nderitu’s guide for Kenyan writers'  

Alexander Nderitu is a Kenyan writer and arts promoter. Some of his literature has been translated into Swedish,  Japanese and Arabic. In November 2001, he became Africa's first ‘digital novelist’ with the Internet publication of his suspense thriller, ‘When the Whirlwind Passes’. He has since authored 3 more works of fiction and 4 non-fiction papers. He has been nominated for various awards, including a Douglas Coupland Short Story Award for his spy story, ‘Life as a Flower’ (2004)  and a Theatre Company prize for his comedic stage play, ‘Hannah and the Angel’(2007).  In 2014, BBC Scotland picked his poem ‘Someone in Africa Loves You’ to represent Kenyan literature at the Commonwealth Games. Later the same year, he appeared on the cover of 'Zuqka' - Kenya's widest-circulation entertainment magazine. 

Now the Deputy Secretary-General of PEN Kenya Centre, Nderitu has given talks at USIU-Africa University, Daystar University,  The Italian Cultural Institute,  StoryMoja Festival,  WorldReader Digital Reading Summit (EA), among others. His official website is www.AlexanderNderitu.com



To apply for the Guerrilla Marketing Workshop, enter your details in the form below, then click 'Submit'.

Your name:
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Particular area of interest (if any) eg. Publicity for a Musician, Getting on TV, Writing a Media Release etc:

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